Moving past the music video
I've said it for years: the music video as invented for MTV is a used-up medium. Even at their height, one in a hundred was creative and memorable. Artists rarely look natural lip synching. To watch GAC these days is to see a parade of visual cliches as tired as the music itself. Worst, they've conditioned several generations of Americans to expect perfection from performance. How much more vital would our music culture be if all those thousands of fake performances had been actual musicians making music? Even "live" videos have been edited, cleaned up, tuned and processed to the point that they bear no audible resemblance to the experience of being at the show. So now here's a story about the next generation (hopefully) of the music video. It cites folk like the director who calls himself Vincent Moon who's chasing indie rock bands and writers around and capturing their performances in unexpected places. Some of it's too shaky and quirky for my tastes, but at least it provokes a reaction, and his sensibility about music is strong and inspiring. Any musicians out there interested in pursuing something like this, holler at us.

